Aziajidai no fashion business wo kangaeyou Japan fashion saisei eno teigen (Japanese Edition)
Aziajidai no fashion business wo kangaeyou Japan fashion saisei eno teigen (Japanese Edition)

Read Online Aziajidai no fashion business wo kangaeyou Japan fashion saisei eno teigen (Japanese Edition) MOBI

「日本のファッションビジネス再生への提言」シリーズの第一弾。日本国内からアジアへと拡大したファッションビジネスの現状と課題を解説。日本のアパレル企業は製造卸からSPA(製造小売業)へと転換し、商社に委託生産を依頼するケースが増えています。そのため商品の同質化が起きています。また、中国を中心としたアジア市場への進出を模索していますが、こちらも成功しているとは言い難い状況です。日本の成功体験を持むのではなく、グローバルな意識へと転換する必要があります。本書では、日本のファッションビジネスのアジア市場へのアプローチを紹介すると共に、繊維ファッション業界の課題と具体的提言を行います。

  • Released: November 16, 2020
  • Author: Sakaguchi Masaaki
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 749 pages
  • File Size: 3670 KB

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